Website optimization or SEO services include techniques and actions that improve website ranking based on specific keywords in search engines. When users search for specific content in search engines, they begin exploring the subject in their search engines to find their content by inserting a word or related words (Keywords) into that topic. Search engines list web pages that use words or related words (keywords). The highest rankings based on each word or keywords are categorized and provided to users based on the rules and guidelines of each search engine. Due to the popularity and abundance of Google's search engine, the statistics show that 65% of user searches are performed on this engine, which is why it's important to rank in this search engine. Google publishes the rules and guidelines for ranking websites in a general way so that website owners pay attention to the promotion of their web pages.